For many people, their vehicle purchase begins on the Internet. Various models, comparisons, features, and options can all be reviewed with the click of a mouse. However, when you’re ready to see and drive the vehicle in person, you’ll want to partner with a reputable dealership. A strong foundation in customer service is a must-have, as are a few other factors to consider.
Inventory Selection
Sure, plenty of car lots feature a revolving-door of random inventory. However, it helps to have a full lineup on hand, giving you the flexibility to test drive numerous models. Plus, you’ll want to be sure that the salesperson you purchase from has thorough knowledge of the vehicles at hand. There may be several questions that arise as you see and drive the vehicle in person, meaning that a proficient expert is essential.
Years in Business
Reputable dealerships don’t come and go. Rooted in the community, it takes years to establish a trustworthy brand with a proven track record. The dealerships that remain in business have thrived because they care about their customers more than making a quick buck. When purchasing a vehicle, it’s important to feel confident that the dealer you buy from will be available in the future when you need assistance. It’s always safer to purchase your vehicle from an established dealership that’s going to stick around.
Service Facilities
Owning a vehicle is a long-term commitment. You’ll want to select a dealership with the necessary facilities to take care of your vehicle in the future. Not all dealers offer the same set of services. Amenities like express service check-in, shuttle service, loaner vehicles, and a comprehensive service department are important. Be sure to review the qualification levels of the service technicians that will be working on your vehicle. A dealership that employs Master Certified Technicians is dedicated to performing top-quality work that requires continued training. Furthermore, you can tell many things by the way a dealership cares for its facilities. Are they clean, orderly, and in good repair? These are all telling signs.
Dealer Reviews
Online reviews can provide helpful insights into a dealership. Read user comments on sites like Google, Yelp, and even the dealership’s website. These reviews provide a good idea of the overall quality and experience. In addition, if the dealership has actively responded to online feedback, that’s a good sign that the dealer cares about customers and maintaining a positive reputation. In turn, be sure to share your own experience in the online community after purchasing your vehicle.
Sales Process
The way a customer is treated by a dealership’s sales staff will usually determine whether the customer stays or runs for the door. You should always be treated in an honest and courteous manner, no exceptions. The salesperson will likely ask you questions about your lifestyle and driving habits, to better understand your needs. With knowledge of your particular needs, the salesperson might suggest a few appropriate models, and from there you can begin to test drive. If the vehicle of your choice is not available, there should be an effort made to bring one in. Every step of the sales process, from the moment you walk through the door to paperwork and service should be conducted in an organized, professional, and considerate manner.
In Conclusion
Purchasing a vehicle is much more than a one-time transaction. As you maintain your vehicle for years to come, the relationship you have with your dealer will impact your experiences. Taking a little time up front to research dealerships in your area and select one with a proven track record will make a big difference down the road. At Granite Automotive, we strive to provide an exceptional experience, from the moment you drive onto the lot, to the day you’re ready to make your next vehicle purchase. Let us show you what being a reputable dealership is all about. Visit Granite Automotive today.
