* Car culture: This is probably the most common and accurate term. It encompasses the societal aspects, including the social status associated with cars, car shows, modifications, and the overall impact of cars on American life.
* Automania: This term emphasizes the passionate, almost feverish aspect of the obsession.
* Motoring culture: This is a more refined term, suggesting a deeper appreciation for automobiles beyond just their functionality.
The best word choice depends on the context. If you're writing academically, "car culture" is a safe and widely understood term. If you want to emphasize the intensity of the obsession, "automania" might be more appropriate.