In 1994, BMW acquired the Rover Group, which included the Mini brand, for £800 million.
BMW decided to purchase Mini because it was seen as a iconic and well-loved British brand with a strong heritage and potential for growth.
BMW recognized the Mini's unique character and decided to keep the brand separate from its main BMW brand.
Under BMW's ownership, the Mini brand has experienced significant revitalisation and growth, becoming a popular choice for discerning consumers seeking stylish, fun-to-drive vehicles.
For how much?
BMW acquired the Rover Group, including the Mini brand, for £800 million in 1994.
