What name is given to the price a dealer pays when purchasing car from manufacturer?

The price a dealer pays when purchasing a car from a manufacturer is called the "dealer invoice price" or "invoice price". This price represents the manufacturer's suggested retail price (MSRP) minus various incentives, discounts, and rebates offered by the manufacturer to the dealer. It serves as the starting point for negotiations between the dealer and the customer over the final sale price of the vehicle.