Performance. Some foreign cars are known for their performance, such as speed, handling, and braking. This can be a major selling point for drivers who enjoy spirited driving.
Luxury. Some foreign cars are considered to be more luxurious than American-made cars. This can include features such as leather seats, heated seats, and a sunroof.
Style. Some people simply prefer the look of a foreign car. They may find that foreign cars are more stylish or more unique than American-made cars.
Brand loyalty. Some people are loyal to a particular foreign car brand. They may have had a good experience with a previous foreign car, or they may simply like the way that the cars look or perform.
Price. In some cases, foreign cars can be less expensive than American-made cars. This can be especially true for used cars.