* Rambler: This was their longest-running and most iconic nameplate, encompassing various models and body styles over the years (sedans, wagons, convertibles). Think of it as their core brand for a long time.
* American: A larger, more upscale car intended to compete with the Big Three's full-size offerings.
* Matador: A mid-size car, known for its somewhat unique styling.
* Javelin: A sporty "pony car" competing against the Mustang and Camaro.
* Hornet: Another popular mid-size model. This included the high-performance Hornet X.
* Concord: A compact car that was part of their attempt to compete with imports.
* Spirit: Another compact car offered alongside the Concord.
* Eagle: AMC's foray into the burgeoning SUV market. While initially a station wagon-based design, it evolved. This is arguably their most significant contribution to the automotive landscape. Note that the Eagle was more a designation than a model line, referring to multiple vehicles with all-wheel-drive. For example, there were Eagle Camaros.
* Pacer: A distinctive compact car with its unconventional design. It's become a cult classic.
It's important to note that within each of these model lines, there were often many variations (e.g., different trim levels, engine options). AMC also produced several rebadged vehicles and collaborated with other manufacturers.
