* Units sold: This is often the most commonly cited metric. In recent years, Toyota has frequently held the top spot in terms of total vehicle sales.
* Revenue: This metric considers the total monetary value of sales, which can be influenced by factors like vehicle pricing and market fluctuations. Companies like Volkswagen Group (which includes several brands) often compete for the top spot here.
* Market capitalization: This reflects the total value of a company's stock, and it can fluctuate significantly based on market conditions.
Therefore, there is no definitive answer without specifying the metric. However, Toyota and the Volkswagen Group are frequently cited as contenders for the top spot depending on the year and the metric used.
