* Daily driving with a sporty feel: It was practical enough for everyday commuting but offered more spirited performance than a typical sedan.
* Track days and autocrossing: The SS's handling and power made it a popular choice for amateur motorsports.
* Modified performance: The Cobalt SS platform was relatively easy to modify, making it a popular choice for enthusiasts looking to increase performance further.
In short, it served a niche market wanting performance without the price tag of more expensive sports cars.