Do not try to force it.
Instead:
1. Consult your repair manual: A Haynes or Chilton manual specific to your vehicle year and engine will have diagrams showing the correct thermostat orientation.
2. Examine the thermostat housing: Look closely at the housing where the thermostat sits. There should be indicators (like a raised lip or a specific shape) that show the correct position for the thermostat. The gasket will also likely only fit one way.
3. Inspect the thermostat itself: Sometimes the thermostat itself has a small arrow or marking indicating the direction of flow.
If you're still unsure after careful examination, it's best to seek assistance from a qualified mechanic to avoid damaging your engine. Installing a thermostat incorrectly can lead to overheating and significant engine damage.