* Founder's Name(s): This is a classic approach. Ford, Chevrolet, Porsche, Honda, Toyota (Toyoda initially), and many others are named after their founders or founding families.
* Place Names: Many companies draw inspiration from their origin or a significant location. Examples include: Maybach (from Wilhelm Maybach's hometown), Rolls-Royce (Charles Rolls and Henry Royce's collaboration), Buick (David Dunbar Buick's name). Sometimes, it's a broader geographical reference (e.g., Austin, a city in England).
* Descriptive Names: These names hint at the company's focus or the type of vehicles they produce. Subaru (meaning "unite" in Japanese, reflecting their merger of companies), Infiniti (suggesting infinite possibilities), Tesla (after Nikola Tesla, known for his electrical innovations).
* Mythological or Symbolic Names: Some names evoke power, speed, or luxury through mythological figures or symbols. Apollo (Greek god of sun and light), Mercury (Roman god of speed and commerce), Genesis (a new beginning).
* Portmanteaus or Combinations: Some names are blends of words or parts of words to create something new and memorable. Volkswagen (People's Car), Chrysler (combining elements related to the founder's aspirations).
* Abstract or Evocative Names: Sometimes, a name is chosen simply for its sound, feel, or potential to be associated with certain qualities. Lexus (a name that sounded sophisticated), Mazda (derived from the name of the founder's company's location).
Ultimately, the choice of a name is a strategic decision, considering factors like memorability, branding, target audience, and legal availability. It's a balancing act between creating a name that's easy to remember and pronounce, reflects the company's identity and aspirations, and doesn't clash with existing trademarks.
