* Make and Model: A basic Ford Falcon would be far cheaper than a Cadillac Eldorado.
* Options: Air conditioning, power steering, automatic transmission, and other extras significantly increased the price.
* New vs. Used: The average price of a used car would be considerably lower than a new one.
While precise figures are hard to come by and vary depending on the source, estimates for the average price of a *new* car in 1968 often fall in the range of $2,800 - $3,500 (in 1968 dollars). To put that in today's money, using an inflation calculator, that would equate to somewhere between $25,000 and $30,000 in 2023. But remember, this is just an approximation and the actual average would depend heavily on the factors listed above.
