The 3 Series competes with the Audi A4, Mercedes-Benz C-Class, and Lexus IS. It is known for its sporty handling, luxurious interior, and advanced technology.
Target Market
The target market for the BMW 3 Series is affluent individuals between the ages of 25 and 54. These individuals are typically well-educated and employed in professional or managerial positions. They value quality, performance, and style.
Marketing Objectives
The marketing objectives for the BMW 3 Series are to:
* Increase brand awareness
* Generate leads
* Drive sales
Marketing Strategies
The following marketing strategies will be used to achieve the marketing objectives for the BMW 3 Series:
* Product: The BMW 3 Series will be positioned as a high-quality, performance-oriented luxury car. It will be differentiated from its competitors by its sporty handling, luxurious interior, and advanced technology.
* Price: The BMW 3 Series will be priced at a premium to its competitors. This is in line with its positioning as a high-quality, luxury car.
* Place: The BMW 3 Series will be sold through BMW dealerships. BMW dealerships are located in major metropolitan areas around the world.
* Promotion: The BMW 3 Series will be promoted through a variety of channels, including advertising, public relations, and social media. Advertising will be used to create awareness of the BMW 3 Series and generate leads. Public relations will be used to build relationships with key influencers and generate positive publicity. Social media will be used to engage with potential customers and build brand loyalty.
Budget
The marketing budget for the BMW 3 Series is $50 million. This budget will be used to cover the costs of advertising, public relations, and social media.
Evaluation
The success of the marketing campaign for the BMW 3 Series will be evaluated based on the following metrics:
* Brand awareness
* Leads generated
* Sales
Brand awareness will be measured through surveys and social media analytics. Leads generated will be tracked through the BMW website and CRM system. Sales will be tracked through BMW dealerships.
The marketing campaign will be adjusted as needed to ensure that it is achieving its objectives.
