While both Daimler and Benz would develop various automobiles of their own, in 1902, businessman Emil Jellinek ordered a custom-built car from Daimler-Motoren-Gesellschaft (DMG). Jellinek was an Austrian automobile enthusiast and businessman who sold Daimler cars in France and Austria-Hungary. He named the car Mercedes after his daughter Mercedes Jellinek, who was just 11 at the time.
In 1926, Benz & Cie. and DMG merged to form the Daimler-Benz AG company, which would become the parent company of the Mercedes-Benz brand. The Mercedes name was chosen for the new company because of its established reputation and recognition. The name Mercedes-Benz was first used in 1926, following the merger of Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. The name commemorated both Karl Benz and Gottlieb Daimler, who are widely regarded as the pioneers of the automobile industry.