| Company | Market Share | Strengths | Weaknesses |
|---|---|---|---|
| Harley-Davidson | 15% | - Strong brand recognition - Loyal customer base - High-quality products | - High price point - Limited product offerings - Aging customer base |
| Honda | 25% | - Diverse product offerings - Affordable prices - Good fuel efficiency | - Less brand recognition than Harley-Davidson - Not as stylish as Harley-Davidson - Smaller dealer network |
| Kawasaki | 10% | - Powerful motorcycles - Affordable prices - Good fuel efficiency | - Less brand recognition than Harley-Davidson or Honda - Not as luxurious as Harley-Davidson - Smaller dealer network |
| Suzuki | 15% | - Diverse product offerings - Affordable prices - Good fuel efficiency | - Less brand recognition than Harley-Davidson or Honda - Not as stylish as Harley-Davidson - Smaller dealer network |
| Yamaha | 25% | - Good fuel efficiency - Large dealer network - Reliable motorcycles | - Not as stylish as Harley-Davidson - Less brand recognition than Harley-Davidson or Honda - Less powerful than some competitors |
