"Contribute to the development of a prosperous society through the creation of mobility that excites, moves the human heart, and goes beyond the ordinary, thereby bringing greater happiness to a broad spectrum of people around the world."
Toyota Motor Corporation Vision
Becoming a Mobility Company
"The Toyota Way will enable us to create new forms of mobility that go beyond the framework of existing business models, thereby making significant contributions to the betterment of society."
In terms of practical applications, the Toyota Way emphasizes:
- Continuous improvement ("kaizen")
- Respect for people ("ninchigen")
- Teamwork
- Learning from mistakes
- Long-term thinking
