1) Shareholders: These are the individuals or institutions that own shares in BMW and have a financial interest in its success. They expect the company to generate profits and increase shareholder value.
2) Employees: BMW's employees are crucial stakeholders as they contribute their skills, knowledge, and efforts to the company's operations and success. They are interested in fair wages, benefits, job security, and a positive work environment.
3) Customers: Customers are the core stakeholders of BMW as they purchase its vehicles and contribute to the company's revenue. They expect high-quality products, reliable service, and a positive customer experience. BMW aims to meet and exceed customer expectations to retain their loyalty and build brand reputation.
4) Suppliers: Suppliers provide BMW with various goods and services necessary for its manufacturing processes. They have an interest in establishing and maintaining mutually beneficial relationships with the company, ensuring timely payments and fair business practices.
5) Government and Regulatory Authorities: BMW operates within the legal and regulatory frameworks of the countries it operates in. Government agencies and regulatory bodies oversee compliance with environmental, safety, employment, and other regulations. They play a vital role in ensuring that BMW conducts its business ethically and responsibly.
6) Communities and Local Stakeholders: BMW's operations impact the communities where it has facilities. Local stakeholders include residents, environmental groups, and community organizations that have an interest in the company's environmental impact, social responsibility, and contributions to the local economy.
7) Environmental Groups and Activists: Environmental stakeholders are concerned about the impact of BMW's vehicles and manufacturing processes on the environment. They advocate for sustainable practices and technologies to minimize the company's ecological footprint.
By managing and balancing the interests of these diverse stakeholders, BMW aims to achieve sustainable business growth, maintain its competitive position in the automotive industry, and fulfill its mission and vision while maintaining a positive impact on society and the environment.
