Crucially, "change" can mean different things:
* Drain and refill: This involves draining some of the old fluid and refilling with new. It's less thorough than a complete flush.
* Complete flush/exchange: This uses a machine to pump out most of the old fluid and replace it with fresh fluid. This is generally more expensive but more effective at removing contaminants.
Harsh driving conditions (frequent towing, stop-and-go traffic, extreme temperatures) would justify more frequent changes. If you are unsure, checking your owner's manual is the best course of action. Even then, it's a good idea to consult a qualified mechanic for advice tailored to your specific vehicle's use and condition.