* Battery Electric Vehicle (BEV) Focus: While other manufacturers now produce EVs, Tesla was a pioneer in making BEVs its *exclusive* focus from the start. This allowed them to concentrate resources and expertise on battery technology, electric motor design, and software integration in a way that traditional automakers initially didn't.
* Over-the-Air (OTA) Updates: Tesla's ability to deliver significant software updates wirelessly to its vehicles is unique in scale and scope. This allows for continuous improvement and the addition of new features long after the car has been purchased.
* Autopilot and Full Self-Driving (FSD) Capabilities: While other manufacturers are developing advanced driver-assistance systems (ADAS), Tesla's Autopilot and FSD features, despite ongoing debate about their capabilities and safety, are among the most ambitious and integrated on the market.
* Direct Sales Model: Tesla largely bypasses traditional dealerships, selling directly to consumers through its website and stores. This allows for a more streamlined and controlled sales process, but also limits accessibility in some markets.
* Integration of the Ecosystem: Tesla's cars are deeply integrated with its Supercharger network, energy products (Powerwall, Solar Roof), and mobile app, creating a holistic ecosystem around its vehicles.
* Minimalist Interior Design: Tesla's interiors, while evolving, have historically been characterized by a minimalist approach, emphasizing a large touchscreen interface and fewer physical buttons. This contrasts with the more traditional dashboard designs found in many other cars.
It's important to note that some of these "unique" aspects are becoming less unique as other manufacturers catch up. However, Tesla's combination of these features, and its early mover advantage, still sets it apart in many ways.