Why was the Chevy nova not popular in Mexico?
The story that the Chevy Nova wasn't popular in Mexico because "No va" means "no go" in Spanish is an urban legend. There's no evidence to support this claim. Sales figures don't show a significant downturn in Mexico compared to other markets. The real reasons for its success or lack thereof in Mexico would be more complex, involving factors like pricing, competition, and overall economic conditions at the time.