However, depending on how you define "brand" and "car," some contenders for early automotive pioneers include Benz (with Karl Benz's Patent-Motorwagen in 1886 often cited as the first practical automobile) and Daimler (Gottlieb Daimler's work was concurrent and arguably equally important). Neither started as a "brand" in the modern sense, but their inventions laid the groundwork for later companies bearing those names.