* Dodge focuses on performance and affordability. Dodge is a brand that has always focused on providing performance at an affordable price. This means that they tend to use less expensive materials and features in their cars in order to keep the prices down.
* Dodge is a mass-market brand. Dodge is a mass-market brand, which means that they produce a large number of cars each year. This allows them to spread the costs of production over a larger number of vehicles, which helps to keep the prices down.
* Dodge has a limited product lineup. Dodge only produces a few different models of cars, which allows them to focus their resources on making those cars as affordable as possible.
* Dodge is owned by Fiat Chrysler Automobiles (FCA). FCA is a large automotive conglomerate that owns several other brands, including Chrysler, Jeep, and Ram. This allows Dodge to share resources and costs with these other brands, which helps to keep the prices of their cars down.
Overall, Dodge cars are cheaper than cars from other brands because they are designed to be affordable, they are mass-produced, they have a limited product lineup, and they are part of a large automotive conglomerate.
