As a part of electric vehicles revolution, Mahindra & Mahindra has announced its new luxury brand Automobili Pininfarina on the eve of the Formula E Rome electric Prix. Automobili Pininfarina will be based in Europe and will design, engineer and manufacture high technology, extreme performance luxury electric vehicles for global customers.


The company has already announced that its first ‘Electric Hypercar’ will arrive in 2020.The official price will be around INR 16 crores.