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Tesla Cybertruck launch

Did you see the Tesla Cybertruck live launch last week?

Tesla’s Cybertruck launch made for entertaining viewing, orders were reported to have reached 200,000 just 3 later. Today, just one week on from launch night and Elon Musk has tweeted ‘250K’, (pictured) – there’s a lot of speculation that this refers to Cybertruck orders to date. Wow, that’s a lot of Cybertrucks!

Prices will start at $39,900, there will be three different battery sizes available with capable of between 250 and 500 miles per charge.

On stage at the launch event the truck’s armor glass didn’t perform quite as expected. In a strength demonstration a metal ball was thrown at and smashed one of the truck’s windows – the glass was supposed to be smash-proof. Following the mishap Elon Musk said with some humour “So there’s still room for improvement”. In previous tests the windows had remained intact!

Cybertruck’s features:

  • ‘Tesla armor glass’ providing potentially smashproof windows
  • Autopilot as standard
  • The ‘Cybertruck’ has a logo from a Swiss typographer’s worst nightmares. But typical of Tesla’s disruptive brand presence, and what’s wrong with being a bit different anyway?
  • Angular “Blade Runner” inspired body.
  • 6 seats
  • Lockable storage space or ‘vault’
  • The bed of the truck is 2.0 m long
  • 0-60mph in as little as 2.9 seconds
  • It’s BIG
    • Length: 5,885 mm
    • Width: 2,027 mm
    • Height: 1905 mm
Tesla Cybertruck launch

Above: A disruptive launch logo

Tesla Cybertruck launch

Above: It’s not small, comparison with Model 3 and Model X

Noise on twitter following the launch:

Cybertruck was no different to any other Tesla vehicle launch and generated a LOT of conversation across social media channels:

The DriveElectric team were looking forward to the Cybertruck unveiling (there’s always something unpredictable at a Tesla vehicle launch!):

A tongue-in-cheek post from LEGO (pictured right/below) about the evolution of the truck and their shatterproof design generated:

8,500 retweets 
30,000 likes

Elon’s defense of Cybertruck’s windows after they failed the live demo on launch night: