What percent will new cars dealers take off?

The percentage that new car dealers take off the sticker price of a car can vary widely, depending on the make and model of the car, the popularity of the car, the level of competition in the area, and other factors. In the United States, dealers may offer a discount of 10% to 20% or more off the sticker price. On average, dealers may take off about 15% off the sticker price of a new car. However, some cars may be more heavily discounted than others. For example, a car dealership may be more likely to discount a car that is not selling well or that is a slow seller. Car dealers may also offer larger discounts towards the end of the month, end of the model year, or during special sales events.