* Engine specifics: The exact configuration of the engine (carburetor type, camshaft, distributor type, etc.) significantly impacts optimal timing. A high-performance cam will require different timing than a stock cam.
* Fuel: The type of fuel used (leaded, unleaded, etc.) also affects the ideal timing.
* Engine condition: Worn engine components might necessitate adjustments to the timing.
Instead of a specific number, you need to consult your owner's manual or a reputable repair manual for your specific 1963 Chevy 327. These manuals will provide the base timing specification and instructions on how to adjust it using a timing light. The procedure typically involves setting the initial timing (usually around 8-12 degrees BTDC, Before Top Dead Center) and then adjusting it further based on vacuum advance and centrifugal advance.
Without knowing the specific engine details, any timing value I provide would be a guess and potentially harmful to your engine. Use a repair manual for accurate and safe information.