* Condition: The overall condition (rust, paint, interior, mechanicals) is paramount. A pristine, numbers-matching, highly original 325hp Impala will be worth far more than a rusty, poorly-restored one, even with the same engine.
* Originality: A completely original car, especially with documented history, commands a premium. Modifications, even if well-done, typically reduce value unless they're very sought-after period-correct modifications.
* Documentation: Service records, original paperwork, and provenance significantly impact value.
* Specific Model: Even within the Impala line, there are variations (SS, Custom Coupe, convertible, etc.) that affect price. A 325hp SS convertible will be much more valuable than a 325hp 4-door sedan.
* Market Demand: The current collector car market fluctuates. What a car was worth last year might not be the same today.
In short: Yes, the 325hp engine makes the 1969 Impala *more* valuable, but its value is determined by the interplay of all these factors. To get a true estimate of its worth, you'd need to have it appraised by a classic car specialist or consult resources like Hagerty Valuation Tools or similar online resources that account for all these variables.