1. Red Cross on White Background:
- The red cross is a symbol of Milan, the city where Alfa Romeo was founded in 1910.
- The white background represents purity, nobility, and elegance.
2. Coat of Arms of the City of Milan:
- The logo incorporates the coat of arms of the city of Milan, which features a red cross against a white background.
3. Biscione (Grass Snake):
- The Biscione is a large snake swallowing a human figure.
- It's a symbol that has been associated with the Visconti family, who ruled over Milan during the Middle Ages.
- The Biscione represents strength, power, and domination.
4. Green and Red Colors:
- Green symbolizes rebirth, prosperity, and growth, representing the brand's continuous development.
- Red signifies passion, energy, and courage, reflecting the brand's sporting prowess and Italian heritage.
The Alfa Romeo logo combines these elements to create a visual identity that represents the brand's rich history, Italian heritage, and passion for high-performance automobiles. It has become an iconic symbol of automotive excellence and serves as a reminder of Alfa Romeo's legacy and contributions to the automotive world.
