1. Ford Deluxe: Ford's Deluxe models, such as the Fordor Sedan, were popular choices due to their affordability and reliability. They offered a V8 engine, improved styling, and enhanced comfort features, making them appealing to a wide range of consumers.
2. Chevrolet Master Deluxe: Chevrolet's Master Deluxe models, like the Business Coupe, were also popular for their value-for-money proposition. These cars featured a six-cylinder engine, attractive designs, and upgrades such as an improved ventilation system and hydraulic brakes.
3. Plymouth Roadking: Plymouth's Roadking models, including the Four-Door Sedan, attracted buyers with their streamlined designs and modern amenities. They offered a six-cylinder engine and introduced notable features like a Safety Signal Speedometer, a column-mounted gearshift, and a heater as optional extras.
4. Buick Special: The Buick Special, particularly the Four-Door Sedan, represented luxury and comfort. Known for its distinctive waterfall grille, the Special offered a V8 engine, a spacious interior, and features such as a radio and a luggage compartment light.
5. Cadillac Series 60: Cadillac's Series 60, specifically the Sedan, exemplified elegance and sophistication. These luxury cars were equipped with a V8 engine, advanced suspension systems, and luxurious features like leather upholstery, air conditioning, and a power sunroof.
6. Studebaker Champion: Studebaker's Champion models, including the Regal DeLuxe Coupe, gained popularity for their affordability and innovative design. They featured a six-cylinder engine and introduced the "draft-free" ventilation system, which improved passenger comfort.
These cars reflect the design trends, engineering innovations, and evolving consumer preferences that shaped the automotive industry in the late 1930s.