- Age: 35-54
- Income: $100,000+
- Education: College degree or higher
- Occupation: Professional, manager, or executive
- Lifestyle: Urban or suburban, active, and enjoys luxury goods
Psychographics:
- Personality traits: Adventurous, confident, and independent
- Values: Performance, quality, and status
- Interests: Driving, technology, and luxury
BMW targets a specific group of consumers who value luxury, performance, and status. They are typically well-educated and affluent individuals who live in urban or suburban areas and enjoy an active lifestyle. BMW's marketing campaigns are designed to appeal to these consumers' sense of adventure, confidence, and independence.
