Harley Davidson's Situation:
1. Brand and Image: Traditional appeal that was losing touch with younger generations and evolving consumer preferences.
2. Product Line Innovation: Limited ability to produce new models and cater to changing market demands, focusing primarily on large heavyweight motorcycles.
3. Competition: Intense competition from rival motorcycle manufacturers, especially with the rise of Japanese companies offering affordable and technologically advanced bikes.
4. Financial Challenges: Declining sales and market share led to financial difficulties, including heavy debt and reduced profitability.
5. Customer Perception: Harley-Davidson bikes were often perceived as expensive and suitable only for older riders, causing a disconnect with the younger generation.
6. Global Presence: Lack of a strong international footprint, limited its reach and potential for growth in emerging markets.
