What is a hybrid customer?

A hybrid customer is an individual who interacts with a business or organization through multiple channels. This can include traditional face-to-face interactions, phone calls, email, social media, and other digital channels. These individuals are not purely digital or traditional customers, but rather a blend of both. Hybrid customers expect a consistent and integrated experience across all channels. Businesses need to adapt to this new type of customer by providing seamless and personalized experiences across all channels and devices.