2020 US EV Sales Forecast: 25% YOY Increase

Sales of existing models (those available in 2019) I expect to decline more than 20,000 units in 2020. Key models that I expect to see sales declines include:

• Chevrolet Volt: The Volt is no longer being produced, but will have sold about 5,000 units in 2019.
• Toyota Prius Prime: The Prime PHEV has been the number 2 selling EV in the US the last 2 years, but will drop significantly in 2019 from 2018. With the Toyota RAV4 Prime PHEV coming to market in 2020, along with Ford Escape PHEV, and Tesla Model Y BEV – the Prius Prime should take a huge hit in the second half of 2020.
• Honda Clarity PHEV: The Clarity was a hot seller in 2018, coming in #5 with 18,600 units sold according to InsideEVs. But 2019 will see the Clarity PHEV’s sales drop to about 10,500. It could end up even lower in 2020 with so many new PHEVs coming to market.
• Ford Fusion Energi: The Ford Fusion Energi will continue being produced into 2021, but with the Ford Escape PHEV coming to market in 2020, it could take a hit in sales volume.
• BMW i3: The i3, one of the top selling EVs a few years ago, has become an also ran with its now very uncompetitive under 200 miles of range.
• Other models: Dozens of other EV models are simply compliance cars and not competitive or will see new models from the parent brand steal mind and sales share. While none of these other models currently account for any significant volume, add up about 20 models with declining sales and 2020 starts out at a disadvantage.

New Models in 2020

In 2020 I forecast that sales from new models should account for about 78,000 units. These include:

• Tesla Model Y: 31,000
• Toyota RAV4 Prime: 12,500
• Ford Escape PHEV: 5,600
• Porsche Taycan: 4,200
• VW ID.4: 4,000
• Mini Electric Hardtop: 3,150

Wondering about the Ford Mustang Mach-E? Ford says that the Premium version, with a starting MSRP of $50,600 will be available beginning in late 2020. With most EVs seeing production delays and only one of the more expensive versions of the Mach-E being available, I’ve forecast sales of only 1,800 units in 2020. But I expect US sales of 35,000+ in 2021.

Tesla Continues Its US Domination

In 2020, I expect Tesla Models (3, Y, S, and X) to account for approximately 58% of sales. This breaks down as:

• Model 3: 166,000
• Model Y: 31,000
• Model X: 16,800
• Model S: 12,000
• Tesla Total: 225,800

As has been the case the last few years, forecasting US electric vehicle sales is fundamentally about Tesla Models, since they account for roughly 50% or more of sales. In 2018 and 2019, US sales have been all about the Model 3. In 2020, sales are again mostly about the Model 3, but the key variable is when Tesla will begin production of the Model Y and how quickly will it scale production?

The second key variable is whether many potential Model 3 buyers will hold off and instead wait to buy the more popular CUV form factor of the Model Y with its larger interior and taller ride? The third key variable in 2020 is the Toyota RAV4 Prime. I expect it to sell very well and replace much of the Prius Prime sales – but how well it will be received in the market and by Toyota dealers is a real unknown.

The final key variable for EV sales in 2020 will simply be the economy. With sales of autos slowing in general, the beginning of a slowing economy, and growing auto loan debt, EV sales could be significantly affected.