What is ge matrix of tata motors?

The GE Matrix is a tool that helps companies evaluate their strategic business units (SBUs) based on their market attractiveness and competitive position. It is a two-dimensional matrix with four quadrants, each representing a different strategy.

The four quadrants of the GE Matrix are:

* High growth/high market share: This quadrant represents SBUs that are in a strong competitive position and have the potential for significant growth. The recommended strategy for these SBUs is "growth."

* High growth/low market share: This quadrant represents SBUs that have the potential for significant growth but are not currently in a strong competitive position. The recommended strategy for these SBUs is "market development."

* Low growth/high market share: This quadrant represents SBUs that are in a strong competitive position but do not have the potential for significant growth. The recommended strategy for these SBUs is "harvest."

* Low growth/low market share: This quadrant represents SBUs that are neither in a strong competitive position nor have the potential for significant growth. The recommended strategy for these SBUs is "divest."

Tata Motors' GE Matrix

Tata Motors is a leading global automobile manufacturer. The company has a wide range of products, including passenger cars, commercial vehicles, and construction equipment. Tata Motors' GE Matrix can help the company evaluate its different business units and make strategic decisions about each one.

Here is a possible GE Matrix for Tata Motors:

| Market Attractiveness | Competitive Position | Strategy |

|---|---|---|

| High | High | Growth |

| High | Low | Market development |

| Low | High | Harvest |

| Low | Low | Divest |

Analysis

Tata Motors' GE Matrix shows that the company has a strong portfolio of businesses. The company has a number of SBUs that are in a strong competitive position and have the potential for significant growth. These SBUs should be the focus of Tata Motors' growth strategy.

However, Tata Motors also has a number of SBUs that are not in a strong competitive position or do not have the potential for significant growth. These SBUs should be considered for harvesting or divestment.

By using the GE Matrix, Tata Motors can make informed strategic decisions about its business units and ensure that the company is well-positioned for future growth.