- Blue Oval: This is the primary and most well-known Ford logo. Introduced in 1927, it is a minimalist yet bold depiction of a slightly slanted oval shape filled with solid navy blue (Pantone Matching System (PMS) code 292) or cobalt blue (PMS code 2748). Since its creation, this elegant visual identity represents quality, dependability, and heritage that is synonymous with Ford vehicles.
- Ford Wordmark: The wordmark version presents the company's full name "FORD" written entirely in capital letters with unique typography characteristics. Before 1907, the first letter "F" featured serif embellishments. From about 1907 onwards, "FORD" started utilizing sans serif lettering style for a streamlined aesthetic that conveyed stability and forward-thinking attitude. Additionally, since the early 1920s, Ford implemented an oval badge as their secondary emblem which often enclosed word "FORD" alongside other elements.
