The Helms Bakery trucks were easily identifiable by their bright red color, which was used as part of the company's marketing strategy to stand out from their competition. The trucks also had a unique design that featured two large doors on either side of the cab. These doors allowed for easy loading and unloading of the baked goods.
In the early days, the bakery fleet consisted of just a few trucks, but as Helms Bakery grew in popularity, so did their fleet size. At one point, the bakery was operating a fleet of over 100 trucks. These trucks traveled throughout the city and even made deliveries to outlying areas, including Orange County and San Diego.
The Helms Bakery trucks played a vital role in the success of the company. The trucks allowed the bakery to reach a wide range of customers, and the drivers of these trucks became well-known in their communities, often forming friendly relationships with the people they delivered to.
In 2009, Helms Bakery was acquired by the Bimbo Bakeries USA corporation, and the company's fleet of red trucks was eventually replaced with new vehicles. However, the legacy of the Helms Bakery trucks lives on, and they are still remembered as an iconic part of Los Angeles history.
