* Brand Prestige: Ferrari is one of the most prestigious automotive brands in the world, and its cars are seen as symbols of wealth and status. BMW is also a well-respected brand, but it does not have the same level of prestige as Ferrari.
* Performance: Ferraris are known for their high performance, with some models capable of reaching speeds in excess of 200 mph. BMWs are also high-performance cars, but they are not quite as powerful as Ferraris.
* Exclusivity: Ferraris are produced in limited quantities, which helps to keep their prices high. BMWs, on the other hand, are mass-produced, which makes them more affordable.
Of course, there are exceptions to every rule. There are some BMW models that are more expensive than some Ferrari models. However, on the whole, Ferraris are significantly more expensive than BMWs.