* Auto Dealer Marketing Association (ADMA): ADMA is a non-profit trade association that provides resources and information to auto dealers on a variety of topics, including marketing. The ADMA website offers articles, webinars, and training courses on auto dealer marketing best practices.
* National Automobile Dealers Association (NADA): NADA is a trade association representing franchised auto dealerships in the United States. The NADA website offers a variety of resources for auto dealers, including information on marketing.
* Automotive News: Automotive News is a leading industry publication that covers the automotive industry. The magazine's website offers news, analysis, and insights on auto dealer marketing.
* Dealer Marketing Magazine: Dealer Marketing Magazine is a monthly publication that covers the latest trends and strategies in auto dealer marketing. The magazine's website offers articles, case studies, and interviews with auto dealer marketing experts.
* Auto Remarketing: Auto Remarketing is a leading industry publication that covers the used car market. The magazine's website offers news, analysis, and insights on auto dealer marketing for used car dealerships.
Books and Publications
* "Auto Dealer Marketing: A Comprehensive Guide to Building Your Business" by Jim Lund (2017): This book provides an overview of auto dealer marketing, including topics such as creating a marketing plan, using social media, and measuring marketing ROI.
* "The Art of Selling Cars" by Grant Cardone (2011): This book provides tips and techniques for selling cars, including how to build rapport with customers and overcome objections.
* "The Ultimate Marketing Plan for Auto Dealers" by Bob Clements and John Clary (2015): This book provides a step-by-step guide to creating a marketing plan for an auto dealership.
* "Social Media for Auto Dealers" by Amy Callahan and Chris Kacherski (2016): This book provides tips and strategies for using social media to market an auto dealership.
* "Pay Per Click for Auto Dealers" by John Boyd and Chris Garman (2017): This book provides a guide to using pay per click (PPC) advertising to market an auto dealership.
Conferences and Events
* Auto Dealer Marketing Summit: The Auto Dealer Marketing Summit is an annual conference that brings together auto dealer marketing professionals from across the country. The conference offers sessions on a variety of topics, including digital marketing, social media, and advertising.
* NADA Show: The NADA Show is an annual trade show that brings together auto dealers and industry suppliers from across the country. The show offers a variety of educational sessions and networking opportunities.
* Digital Dealer Conference & Expo: The Digital Dealer Conference & Expo is an annual conference that brings together auto dealer marketing professionals from across the country. The conference offers sessions on a variety of topics, including digital marketing, social media, and advertising.
* Automotive Internet Sales Summit: The Automotive Internet Sales Summit is an annual conference that brings together auto dealer marketing professionals from across the country. The conference offers sessions on a variety of topics, including digital marketing, social media, and advertising.
* Used Car Week: Used Car Week is an annual conference that brings together auto dealer marketing professionals
