To save costs. The merger allowed Fiat and Chrysler to combine their resources and eliminate duplicate operations, which resulted in significant cost savings. The companies were able to reduce their manufacturing and engineering costs, and they also streamlined their sales and marketing operations.
To gain access to new technologies. Fiat and Chrysler had different strengths and weaknesses, and the merger allowed each company to benefit from the other's expertise. Fiat gained access to Chrysler's advanced powertrain technologies, while Chrysler gained access to Fiat's fuel-efficient engines and small car platforms.
To improve their competitiveness. The merger allowed Fiat and Chrysler to compete more effectively with their larger rivals. The combined company had a stronger financial position and a larger market share, which gave it more leverage in negotiations with suppliers and dealers.
To create a more sustainable business. The merger allowed Fiat and Chrysler to create a more sustainable business model. The companies were able to reduce their debt levels and improve their cash flow, which made them less vulnerable to economic downturns.
The merger between Fiat and Chrysler was a complex and challenging process, but it ultimately succeeded in creating a stronger and more competitive automotive company. The merged company, Fiat Chrysler Automobiles, is now one of the largest automakers in the world.
