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You are buying a new car and you decide to buy the Mazda Miata even though it makes more sense Ford. What part of your brain is at work?

The limbic system, specifically the amygdala and hippocampus, is responsible for processing emotional responses and forming long-term memories, respectively. These areas of the brain are involved in the decision-making process when making a purchase, especially one that involves emotional attachment. In this case, the emotional appeal of the Mazda Miata may have outweighed the logical decision of choosing the Ford.
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