1. Customer Satisfaction: Providing outstanding customer experiences and achieving industry-leading customer satisfaction ratings across channels and markets.
2. Quality and Innovation: Maintaining a reputation for building high-quality, reliable vehicles that incorporate cutting-edge technology and luxurious amenities.
3. Financial Stability and Growth: Sustaining profitability, driving revenue growth, and expanding the company's market share worldwide.
4. Sustainable Mobility: Promoting sustainable practices, reducing environmental impact, and transitioning towards electric and hybrid vehicle technologies.
5. Technology Leadership: Staying at the forefront of automotive innovation, developing advanced driver-assistance systems and pushing the boundaries of autonomous driving.
6. Brand Recognition and Prestige: Upholding the Mercedes-Benz brand as a symbol of luxury, elegance, and status around the world.
7. Global Reach and Expansion: Strengthening presence in existing markets and exploring opportunities for growth and expansion in new international markets.
8. Talent Management: Attracting, retaining, and developing highly skilled and diverse employees to drive innovation and maintain a competitive advantage.
9. Collaboration and Partnerships: Fostering strategic partnerships with suppliers, technology companies, and other stakeholders to enhance product development, efficiency, and go-to-market capabilities.
10. Environmental Stewardship: Minimizing waste and resource consumption, promoting recycling, and embracing environmentally friendly practices throughout the supply chain.
11. Safety and Security: Prioritizing passenger safety and developing industry-leading safety features to protect occupants and vulnerable road users.
12. Profitability and Return on Investment: Ensuring financial viability and providing attractive returns to shareholders and investors.
13. Brand Extension: Exploring opportunities for brand extension and leveraging the Mercedes-Benz brand in non-automotive segments (e.g., fashion, accessories, licensing).
14. Digitization and Connectivity: Investing in digitalization efforts to enhance customer interactions, optimize operations, and leverage data-driven insights for decision-making.
